We Need to Re-think the Word “Millennial”


I see the word everywhere, in articles like this talking about “How to market to millennials”: https://www.entrepreneur.com/article/274880 “Millennials (also known as the Millennial Generation or Generation Y, abbreviated to Gen Y) are the demographic cohort following Generation X. There are no precise dates for when the generation starts and ends; most researchers and commentators use birth […]