Goodbye Gluten is a specialty grocery store in Toronto that sells 100% gluten free products specializing in Prepared Foods and Grocery Products for All Dietary Restrictions.
Goodbye Gluten has built up a list of subscribers to their newsletter and was looking to capitalize on this captive audience and keep them up to date. Ignite Consulting recommended sending updates on a regular basis (e.g. quarterly) as well as sending out email blasts on important news or promotions that consumers would be interested in.
Ignite Consulting currently manages the email marketing on a monthly basis for Goodbye Gluten including creation of newsletter design, managing lists and reporting. Shown is two examples of email blasts we put together (the beginning of the email).